We have all been trained to be incremental thinkers, and companies reinforce it with incremental annual goals. Most leaders are capable of far more, they have just never been asked. Rich Layers explores what is possible and gives you a straightforward recipe to become an exponential thinker and deliver exponential results.
The strategic practice of building multiple layers of revenue that reinforce and compound one another. Instead of betting the future on a single growth initiative, companies create a diversified growth engine capable of generating sustainable performance through both opportunity and disruption.
Each layer is a distinct, proven way to grow. Together they compound.
Win more of the market you already serve with your current products.
Take what works into new geographies, segments, and channels.
Extend and adapt your offering to capture adjacent demand.
Develop new offerings through a disciplined product process.
Add new lines of business that strengthen and de-risk the whole.
Buy growth strategically and integrate it for lasting value.
"The path to success is paved with the stones of continuous learning and adaptability. The journey of growth, meticulously outlined in these pages, is not just relevant, but indispensable for any leader."Garry Ridge, WD-40 Chairman Emeritus
With a foreword by Verne Harnish, author of Scaling Up: How a Few Companies Make It and Why the Rest Don't.
Rich Layers demystifies how to achieve exponential growth, layer by layer.
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